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  Affinity Solution Overview
Let TARP help you increase sales by training your sales force
to engage Physicians in meaningful ways…

With the Affinity Solution™, TARP brings to the pharmaceutical and healthcare industries a program designed to strengthen relationships between sales reps and physicians by improving sales interaction performance. Our holistic, systematic approach employs three phases to analyze, improve, and sustain effective relationships between sales reps and physicians for maximum return on investment on every sales call. By intensely studying and optimizing the physician/sales rep interaction, TARP can help you address the gaps between physician expectations of a sales call and what is actually being delivered, thereby creating increased loyalty and increased revenues. Today’s physicians are looking to save time, not waste time listening to yet another sales pitch. Today’s physicians are seeking partners in delivering quality therapies and healthcare to their patients.

TARP’s Affinity Solution™ can help your sales professionals quickly become the healthcare consultants that today’s physicians require while helping you increase your bottom line.

By identifying these “gaps,” your company can address them and increase loyalty from your targeted physicians. This increased loyalty will allow your representatives to gain greater access to and more minutes with each physician, allowing additional time to deliver the marketing message for your product(s) and ultimately increasing your Rx’s and revenues.

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Next: Phase 1: Prioritize

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Phase 1: Prioritize

Phase 2: Realize

Phase 3: Optimize

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