Have you examined the interaction between your field sales reps and their targeted physicians? What strategies make the most of your money by securing more minutes with physicians? TARP can help you research and analyze this increasingly important interaction by assessing the call through both the physician’s eyes and the rep’s eyes.
In Phase One, we check the vital signs of the physician/sales rep relationship. By surveying the physician and the sales professional, we clearly identify the gaps between what a physician expects and what the sales professional provides. Further, we identify the key drivers and risk factors, isolate cause and effect, quantify the severity, and eliminate noise in the data to prioritize our approach to improving performance for maximum impact.
Goal
To identify and address the gaps between physician expectations of a sales call and what will improve sales performance.
What TARP can do for you
- Deliver key drivers to physician loyalty
- Uncover best practices from reps that have the greatest physician loyalty
- Expose the gaps standing in the way of physician loyalty to your reps, your products, and your company
- Define opportunities of business growth for a greater market share
What you can expect to see
- Greater access to your most important physicians
- Increased minutes with physicians
- Ways to use the minutes more effectively
- Increased loyalty from physicians
- Increased prescriptions and revenues
Next: Phase 2: Realize
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Phase 1: Prioritize
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