In Phase Two, we align priorities with goals and change behaviors for maximum performance impact and improved interactions.  Based upon our identified priorities we deliver a highly focused, customized training and communications campaign to realize the full potential of each and every physician/sales rep interaction. The campaign will include modules to better understand physician segmentation and profiling and specific ways to demonstrate patient advocacy, improve relevant interaction skills, and understand the office.

Goal

To change sales rep behaviors to fill gaps identified in the Phase One research and improve sales performance.

What TARP can do for you

• Create custom training modules that change behaviors of reps in the field
• Develop internal marketing and communication campaign aligned with training to ensure buy-in, reinforcement, and success

What you can expect to see

• Improved behaviors that drive market share within your drug category
• Rep practices that improve share within your competitive market
• Rep understanding of the behaviors that match physician expectations drive loyalty

Next: Phase 3: Optimize