From our beginnings in 1971, TARP has been setting the standard for measurement and guidance to help our clients improve customer service performance, customer value, and, overall, what we call “The Profit of Interaction™.” TARP pioneered the science of quantifying and managing the customer experience and applying that knowledge to help clients realize bottom-line results.

With that legacy as our foundation, today TARP continues to apply our leading-edge strategic insight, research products, and call center services to execute exceptional customer experience measurement, greater customer loyalty and a stronger bottom line. We believe that there is profit locked in each interaction which can be released through smarter, more efficient and effective customer experience management.

TARP serves corporations in all major industries, leading associations, and government entities; our clients have included prestigious Malcolm Baldrige Award Winners and best in class Fortune 100 companies.