Call Center IQ’s Contact Center Performance Measurement, Management & Strategy Conference
Aligning Metrics, Technology, Labor Productivity and Operational Efficiency to Generate Value for your Call Center
On August 7, 2006, Crystal Collier, SVP of TARP’s Practices division and Christine Ju, Group Director, will attend Call Center IQ’s Contact Center Performance Measurement, Management & Strategy conference to lead a workshop titled Turning Your Contact Center Agents into Marketers.
Turning Your Contact Center Agents into Marketers: With increasing pressure to improve ROI, companies typically turn to outsourcers here and abroad as their solution to decrease costs. If they're looking at this model as the sole solution, however, they're only looking at part of the equation. By increasing performance in existing contact centers by leveraging agents as marketers, companies can actually fix inherent problems to boost their business.
Regardless of your business model, if your agents don't understand how to sell your brand and products, you're missing the boat.
In this session, we will cover the Philosophy, Strategy, and Tactics to successfully transform your contact center agents into marketers to help you fully Release the Profit of Interaction.
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