Dennis Gonier on Enterprise Feedback Management
CRM Magazine, Februrary 2007, by
Colin Beasty
Dennis Gonier, TARP Worldwide CEO, appears in the February edition of CRM Magazine. In it, he discusses enterprise feedback management and the interface between operational data and customer attitude data.
“Qualitative data speaks to the heart, quantitative data is more scientific data,” Gonier says. "When you cross reference the two to identify matches, and then combine that information with operational data from CRM, that's where the real profit wins come from.”
< Back to News & Events |
