TARP Worldwide Announces its 8th Annual eCare Study
Arlington, VA—Today TARP Worldwide announced its 8th Annual eCare study. The study uncovers emerging trends in the online customer experience and allows participating organizations to capitalize on the momentum.
“We are very excited,” says Dennis Gonier, CEO, TARP. “Customers have increased expectations for online interactions, decreased patience for error, and finite time for their tasks.” Businesses cannot afford to fall short.
Past participants have used the information to drive customer-centric investments that have increased their competitiveness, boosted loyalty, and improved their bottom line. But businesses do not operate in a vacuum: “By combining individual results with industry-spanning, comparative benchmarks, TARP provides a comprehensive picture of the challenges ahead,” says Gonier.
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