TARP Worldwide Strengthens Research Management Team
George Harmon to Manage Research Division and Immediately Support Growth Plans
Arlington, VA, March 27, 2006 — TARP Worldwide, a 35-year leader in customer experience research and services, today announced the appointment of a new Senior Vice President to support the growth of the firm. George Harmon, a well-respected industry veteran and innovator in custom market research and customer satisfaction, has been tapped to direct the company’s research division. Harmon was selected by the new CEO, Dennis E. Gonier, to serve on TARP’s executive management team.
“We are at a stage where bold moves are critical to establishing our leadership role in the market,” said Gonier. “I know we’ve found the ideal individual to have a strong impact on the strength of our research division and the field of customer experience research. His depth of experience, know-how, and skill will be a great addition to TARP and to our clients.”
The addition of Harmon to TARP’s research lineup further fortifies its strength in the industry and continues its rich heritage of customer experience innovation. “Our clients now have another industry leader to help provide them with the expertise to make them more competitive and profitable,” says Gonier. TARP serves corporations in all major industries, including Malcolm Baldrige Award Winners and best-in-class Fortune 100 companies. With Harmon at the helm of the research business, TARP is expecting significant growth in the coming years.
Harmon, with more than 30 years’ experience in marketing research and customer satisfaction measurement, was instrumental in contributing many firsts to the customer satisfaction and marketing industry. As founder of the research services company, ACRS, Harmon managed TelSAM, the world’s largest customer satisfaction measurement program. During the past 10 years, he served as president of Digital Marketing Services (DMS), where he worked alongside the founder, Dennis E. Gonier, to pioneer science-based Internet survey methodologies.
With his entire career focused on customer research, Harmon expressed excitement for his new role at TARP. “From the earliest days of my career, I recall TARP’s leadership role in defining and measuring service quality. TARP remains the first name in actionable customer experience research, and I’m delighted for the opportunity to build on their rich heritage,” said Harmon. “I’ve long believed that customer interaction is a critical and defining factor in a company’s financial performance, and I share that vision with TARP.”
Currently, Harmon serves on the board of the Council of American Survey Research Organizations (CASRO). As a member of CASRO’s Internet Standards committee, he helped establish initials standards for Internet sampling, permission-based interviewing, and protecting respondent confidentiality. He has also served as a Founding Fellow of the George H. Gallup International Institute, as an advisor to The University of Texas-Arlington’s Master’s in Market Research program, and as an advisor to the Congressionally established National Institute for Commodity Promotion Research and Evaluations.
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