Dennis Gonier to Speak at the Market Research Industry Summit
Dennis Gonier Calls U.S. Businesses to Action:
Improve Respondent Cooperation to Increase Customer Satisfaction
Daily, unrelenting intrusions. Spam. Unwanted advertising and sponsorships from bloated marketing budgets.
What does this mean for market research firms?
We have to be smarter than the system to get—and keep—the attention of respondents. Can we convince people to answer to call and open the mail? Is this possible? If so, how?
The 2006 Research Industry Summit will address poor and rapidly declining respondent participation by bringing together 33 of the top CEOs, presidents and industry gurus from major corporations and research firms. Dennis E. Gonier will be part of this panel of heavy-hitters, discussing his thoughts and helping draft an industry-wide campaign to improve participation across the board.
Gonier currently serves as CEO of TARP Worldwide, the leading customer experience firm supporting the needs of Global 2000 companies in both research and development of customized solutions. In addition to contributing his extensive knowledge to the panel, Gonier will also lead the interactive discussion that concludes this two day conference. This conference joins together the entire research industry under one set of strategies to increase participation in market studies, and this final session will ensure all questions have been answered and the entire industry is united moving forward.
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