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TARP Worldwide Strengthens Enterprise Feedback Management Capabilities Chicago, IL, August 27, 2006—SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that TARP Worldwide, a leader in customer experience research, has implemented additional SPSS technology to enhance its capabilities for measuring and reporting on the customer data it gathers for clients. TARP has been a leading innovator in measuring customer experience and financial impact since its founding in 1971. The company has substantial experience and a track record of developing sophisticated models to provide Global 2000 companies with actionable insight and tracking into customer service performance. TARP works with clients such as DaimlerChrysler, Neiman Marcus, Honda, USAA, Cisco Systems, and AAA. “In the field of enterprise feedback management, SPSS is at the forefront with its robust technology, which allows us to bring the right science to our customers, while streamlining data collection processes to increase efficiencies and productivity,” said Dennis Gonier, TARP Worldwide CEO. The integration of SPSS solutions also offers TARP a solid foundation for implementing a new range of applications for collecting data, including text messaging, instant messaging and more. “Emerging technologies teamed with high quality research analysis helps clients improve customer satisfaction and unlock the profit of each interaction,” added Gonier. “TARP Worldwide will now combine the power of SPSS with their unique experience, expertise and capabilities that are impossible to duplicate in customer experience measurement,” said SPSS CEO and President Jack Noonan. “We’re delighted to be their global partner.” |
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© 2008 TARP Worldwide. All rights reserved. |